Our Values

Our values guide everything we do and inspire us to achieve excellence.



We care about our donors, their families, our staff and the patients we serve.


We are expert at meeting the needs of those who use our service and those who operate it.


We provide quality products, services and experiences for donors, staff and patients.

Our Vision

We have a vision to be the best organisation of our type in the world and clear purpose to save and improve lives. Our values are critical to achieving this.

Our Strategy for 2015 to 2020 will deliver:

  • Enhanced digital connections with blood donors;
  • Improved productivity within the blood supply chain;
  • Higher quality service for hospital customers;
  • More organs available for transplantation;
  • Enhancements to the Organ Donor Register and our public website;
  • Increased income from our diagnostic and therapeutic┬áservices;
  • Expert support for the next generation of cellular and molecular therapies;
  • Broadening of our offering to the NHS;
  • Investment in a reliable IT infrastructure.